A developer account makes your mobile app available on the Google Play Store as well as App Store for both Android and iOS users. Simply put, you will need to sign up for a developer account. Once you have signed-in to the developer account, you can use stores’ services to publish and manage your mobile apps.

The Play Store and App Store are pretty strict about their policies. Therefore, owing to pre-defined guidelines and policies, you are required to set up your own developer account for your app to be published on the stores. However, if the app will exist under your account, you will have more control over it. Also, you will be able to maintain your business branding on the stores listing.

However, when it comes to publishing a mobile app, mobile app builders often wonder whether they should use their developer account or ask clients to purchase their accounts.

A majority of the people go with the first option and usually do not experience any issues with it. However, recent revisions in the app publishing world are now encouraging most of them to reconsider this approach.

With these changes to the Stores’ review guidelines, it becomes crucial that apps are submitted directly by the app builder, using their own developer account.

For instance: Apple has recently implemented a new guideline for it. This guideline states that apps may get rejected if the Seller name (the name your Apple developer account is under) doesn’t match with the app branding.

It’s not the end of the world and you don’t really need to worry. App-building can turn out to be beneficial.

Here are a few points that can help you make a business decision:

Transfer of ownership

Once the app has been published under the agency’s developer accounts, a transfer of ownership is done. Sometimes, the relationship between app builders and their clients comes to an end. However, if the client still wants to maintain their app without any disruption to its user-baser, the situation necessitates transfer of ownership.

While the transfer of ownership can be possible for both iOS and Android, it is a bit inconvenient because of the detailed process that must be followed. Also, in the process, new certificates need to be generated.

If a client’s app is already published under the developer’s account, the hassle of this event can be avoided. It eventually saves time and effort of both, client and the app builder.

Branding benefits

Investing a bit of the amount in owning an account on App Store is just another cost of doing business and not useless or unworthy. This makes the account credible and it also reflects brand capabilities.

The case is similar to the domain name.

For instance, you have created a website for your client and use your domain name to make it live. This simply means that the website belongs to you, and you will have the full access over areas this domain points to. You can also make changes that affect the entire user base, at any time.

As a business, you should ideally create your own Apple and Google developer accounts. It’s not wise to rely on a development agency or any other third-party platform to publish an app via another developer account.

Since app stores have made it important for businesses to submit apps via their own developer accounts, it’s further wise to invest in creating developer accounts

In conclusion

App submission can be a tedious process. If you’re making your way through an Apple or Google developer account for the first time, the process can seem challenging.